Our consulting work is always backed by analytic rigor and a strong fact base. We employ the latest research approaches and analytic techniques to support our findings and recommendations. Our research capabilities are multi-language and global in nature.
Research Approaches
- In-depth customer and marketplace interviews
- Web and phone based quantitative surveys
- Focus Groups
- Industry expert panels
Analytic Techniques
- Sophisticated trade-off techniques including discrete choice modeling, conjoint analysis and maximum difference scaling
- Factor analysis
- Discriminant / regression analysis
- Correlation analysis
- Development of easy-to-use scenario models and “what if simulators”