Our consulting work is always backed by analytic rigor and a strong fact base. We employ the latest research approaches and analytic techniques to support our findings and recommendations. Our research capabilities are multi-language and global in nature.

Research Approaches

• In-depth customer and marketplace interviews
• Web and phone based quantitative surveys
• Focus Groups
• Industry expert panels

Analytic Techniques

• Sophisticated trade-off techniques including discrete choice modeling, conjoint analysis and maximum difference scaling
• Factor analysis
• Discriminant / regression analysis
• Correlation analysis
• Development of easy-to-use scenario models and “what if simulators”